Customer Predictive Analytics
Score development and Data Mining with Predictive Analytics
Using statistical analysis based on our tested segment-specific models and the used business intelligence, we can offer you the following solutions:
- Potential Analysis and Predictive Analytics
- Affinity scores
- Product scores
- Turnover scores
- Product use probability
- Customer acquisition probability
- Churn probabilities
- Revenue potential
The procedure here is as follows:
- Inventory Analysis - What is possible and also needed?
- Planning - What indicators / predictors are used?
- Analysis - How detailed is the information supplied?
- Implementation - Using statistical methods segments and scores are modeled.
- Monitoring of results - Are the results obtained valid?
Concepts and Solutions
- Determine potentials (Data Mining)
- Get to know customers (Data Mining)
- Create scorecards